How to make your offer stand out to sellers, and conquer multiple offers.

Posted by Van Purser on Wednesday, June 6th, 2018 at 5:12pm.


The idea of a Seller’s market that we are currently in can be very frustrating for Buyers.  But there are strategies that can very effective to separate your offer from others.  Incorporating these suggestions into each of your offers will enhance your offers.

Make Sure You See the Home

This is the first step.  In many cases, Buyers submit offers without seeing the home.  This strategy is very ineffective in a Seller’s market.  In most cases, the outcome is very negative, because the Seller’s will generally not consider an offer where the agent is not notified that the Buyer’s agent has shown the home.

Make Sure Your Offer Is Complete

There are several components to an offer.  The total number of pages will generally be around 22   pages.  When a Seller gets multiple offers; that means they may be looking at over 100-200 pages of offers.  In most cases, if parts of the offer are missing then to me it speaks to the agent and not the Buyer. 

One of the things we do to ensure that the offers are prepared correctly, is we prepare an Offer Instruction Form.  We can tell who reads it and who doesn’t, because their offers are generally void of something. 

The essential elements of an offer are; The Purchase and Sale Agreement, the Sellers Property Disclosure, the Community Association Disclosure, a Pre-Approval Letter which should meet or surpass the offer price.  And in some cases, if a home is built before 1978, there has to be a Lead-Based Paint Exhibit.  In a market, like we have today, some agents will take shortcuts to get the offer in sooner.  This is not a good idea.

Make Sure You Include a Cover Letter

This is one of the most important items.  This will differentiate your offers from other offers.  The cover letter should include a photo of your family and pets if you have them.  The letter should be about three paragraphs long and should tell about education, you’re current work and your family.  It is not necessary to applaud the home, but just make it personal.

Make Sure Your Agent Presents a Cover Letter of Their Team

This will also inspire confidence for the Seller.  We include a little bit about our experience, we also explain our relationships with the attorney and lenders, and how long they have been part of our Team.


Van Purser and his wife Jeanne are a licensed Real Estate Brokers in Georgia.  Since1984 they successfully purchased and renovated over 400 homes.  Their expertise is in representing Buyers or Sellers as an advocate; which means always ensuring their best interest.  Additionally, they represented hundreds of clients over the years as an Associate Broker with Metro Brokers, RE/Max and now with his own firm.  He and his wife, Jeanne, have been married since 1977.   Van or Jeanne can be reached at 770-623-3313, or by email at or

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